5 days, 5 locations, 7 commercials!
On a Monday in January, I was asked by The Famous Group to come up with a series of ideas to pitch for these commercials and by Friday we were on the phone with Frank Supovitz, finalizing and green lighting what would be one of the most exciting projects of my career. While other ad agencies and production firms had already put the finishing touches on their Super Bowl XLVIII ads, The Famous Group and myself had just begun the process of creating a series of “real-time” content films for the NFL to be shown on the stadium’s four giant HD LED video boards while the game is in progress.
The shorts included scenes of local landmarks, players, fans and pre-game events shot in New York and New Jersey during the week leading up to the game, and were combined with footage of key moments from the game itself to compete the segments. The work carried a “Together We Make Super Bowl” tagline, playing off the NFL’s current "Together We Make Football” branding.
CAMERAS: Novo Si2k, Canon C300, Canon 5D, GoPro Hero 3
Campaign: “Together We Make Super Bowl” real-time content films at Super Bowl XLVIII
NFL Senior Vice President, Events: Frank Supovitz
NFL Director, Event Presentation: Sammy Choi
Production Company: The Famous Group, Culver City, CA, New York, NY
Executive Creative Director: Greg Harvey
Executive Producer: Andrew Isaacson
Creative Director: Hemu Karadkar
Managing Director: David Kwan
“Together We Make Super Bowl” real-time content films
Director: Lauren Fisher
Producers: Brandon Grabowski, Will Hyde, Randy Strauss
Cinematographer: Connor O'Brien
First AC: Miklos Buk
Camera Operator: Steve Davis
Editors: Jaron Halmy, Lilka Hara, Stephanie Andreou
Line Producer: Jennifer Pearlman
Production Assistants: Jaime Pizarro, Christoph Berges, Isiah Brightly, Johnny Jarrett Graham, Gavin Quarto